a new profile for hokify

A hand holds a phone

"Please fill out your profile" crucial for us - but what if users don´t want to do it?

hokify is a job platform that enables easy and mobile-friendly job applications. Users need to enter their information just once, avoiding the repetitive data entry required by many other providers. 



Our conducted research indicated that many users applied only once and left their profiles sparsely filled out. This not only causes a decline in application quality but also means users overlook the main advantage of hokify. Each application after the first is faster and more straightforward.

To enhance profile completion rates and motivate users to use their profiles for multiple applications, we redesigned the profile as the centerpiece of the app.

responsibilities

research & strategy, ideation, prototyping, wireframing, design, dev handoff

client

hokify

Three different interface screenshots

"The new design lead to a rise in user engagement of 4,5% and enriched existing profiles with more information therefore leading to better quality profiles & applications."

A phone on a cement block

After the redesign, the profile increases the visibility of the user and emphasizes the crucial role of a complete profile in the application process.

A dashboard-like interface was added and transformed the profile to a central spot for editing information, getting updates on applications and discover new hokify features.

In the first screenshot on the left, you can see the old design compared to the new one.

A old and a new version of the same interface