diip - the vintage shop
Online shopping often lacks the thrill of a real hunt for vintage pieces. As diip is an online shop only, this was an important problem to solve. We needed to bring the vintage analogue feel into the digital realm.
Therefore the site mimics the old Mac OS 7, featuring a desktop interface where users can browse, create folders, and rename items, preserving the playful discovery of analogue shops. This design assumes a high level of digital literacy, suitable for the young target audience.
diip aims to guide young people in finding their unique style. Our advertisements and photography are inspired entirely by the real personalities and styles of our models, without any scripts. With diip, you can embrace and reveal your authentic self.
ideation, brand design, photography, social media design
final project - fh salzburg
co-designer: Alexander merlicek
Each model had a distinct set design to emphasize their individuality, and was styled based on personal preferences and style. Using a single flash, we captured a disposable camera aesthetic.
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hello@kristinaisopp.com
